Sony on Thursday moved its next James Bond film, Quantum of Solace, back one week to Nov. 14. That move is closely tied to the departure of Warner Bros.' Harry Potter and the Half-Blood Prince from the Nov. 21 release berth.
The moment the sixth Potter film was shifted, Summit Entertainment's decision came in to move its youth-targeted vampire film Twilight up three weeks into the vacated Potter slot.
Sony executives - who had been wishing for a release date closer to Thanksgiving and the holiday box-office season for their next Bond release - have taken Solace to a suddenly much more attractive slot. Bond's previous perch, on Nov. 7, was intended to maximize pre-Potter playtime.
"Harry Potter moving out gave us an opportunity to get a little closer to the holidays, which has always been the traditional Bond spot," Sony worldwide marketing and distribution chairman Jeff Blake said. "Bond has a really good history of not only playing through Thanksgiving, but going deep into the Christmas holidays."
Sony unspooled the last Bond film, the Daniel Craig-starring Casino Royale, on Nov. 17, 2006, and it was still playing in about 1,100 theatres between Christmas and New Year's, Blake noted.
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