Companies often capitalize by modeling video games after successful blockbuster movies, and the Harry Potter series, obviously a huge success in print as well, is no exception. Electonic Arts, the company that produces video games for Warner Bros., has announced the July 2009 release of Harry Potter and the Half-Blood Prince for Nintendo Wii.
EA has previously released Harry Potter games for PlayStation 2 and Xbox, but the company has had a more difficult time creating a game for Nintendo Wii because the system is controlled via physical movement.
Billy Stalcup, sales associate at Game Nut Entertainment says EA will have problems trying to integrate wand actions and broom flying into the Harry Potter game for Wii. Stalcup says such actions will take a great deal of precision, and with said precision comes the possibility of creating yet another EA “flop” like Red Steel. One of the first releases for Wii, Red Steel failed to utilize the versatility and response of the “Wii mote,” and, in turn, many facets of the game turned out to be disappointing.
The completion of J.K. Rowling’s series has put more pressure on Warner Bros. and EA to continue to attract Harry Potter customers. By producing the movies and video games, these companies now take on the full weight of the Harry Potter market.
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